Privacy Policy


We at Crave Industry Ltda, CNPJ: 27.936.789/0001-43, committed to preserving your privacy, have prepared this document in order to clarify what data and information is collected from users of the website https://www.craveindustry.com/ and the services provided, as well as how it is handled and used.

Crave Industry declares that it is aware of LGPD Law No. 13,709, approved in August 2018, and recognizes its importance. In this instance, it undertakes to take all possible measures to protect your privacy.

Therefore, this Privacy Policy ("Policy") aims to inform you how your information and data will be collected, used, shared and stored on our websites and respective services.

Acceptance of our Policy will be made when you register for any of our services (via linkedIn, website, mailing, portfolio, contracts and others), even if free of charge. This indicates that you are aware of and in full agreement with how we use your information and data.

If you do not agree with this Policy, please do not continue your registration procedure and do not use Crave Industry's services. In the interest of continuous improvement, please let us know why you disagree at contato@craveindustry.com.

  1. PURPOSE

Crave Industry provides a technology platform ("Services") designed to enable companies to gain real-time visibility of their operation and actionable insights for every process, machine, line and plant in a manufacturing environment. The analytics platform allows manufacturers to make the most of their data through an automated and systematic input process that acquires, refines and contextualizes it, creating a digital twin.

  1. SCOPE

This privacy policy also governs the Crave Industry website located at www.craveindustry.com (the "Website"), as well as our Services. By using our Service or the Website, you consent to the collection, use and disclosure of personally identifiable information ("PII"), as defined in applicable statutes in Brazil, and Personal Data ("any information relating to an identified or identifiable living individual") as defined in the General Personal Data Protection Law ("LGPD" (BR) 2020) in accordance with this Policy. PII and Personal Data are collectively referred to in this Privacy Policy as "Personal Information".

  1. LEGAL BASIS FOR PROCESSING

The legal basis on which Crave Industry may process Personal Information includes the following:

  • Individuals, either directly or through their employers, have given their consent for one or more specific purposes, including, without limitation, the provision of personal information necessary for the performance of an agreement with, and/or any pre-contractual obligations of, the individuals' employer;
  • The processing is necessary for compliance with a legal obligation to which Crave Industry is subject;
  • Processing is necessary for the purposes of the legitimate interests pursued by Crave Industry, Crave Industry's customers or by a third party.
  1. TYPES OF PERSONAL INFORMATION WE COLLECT AND HOW WE COLLECT AND USE IT

Among the types of Personal Information that our Service and/or Website collects, by itself or through third parties, are: browser cookies, usage data, e-mail address, telephone number, first name, last name, company name, profession, address, zip code/postal code, various types of machine data, line of business, number of employees and data communicated while using the service.

Below are the ways in which we collect personal information and how we use it.
4.1 METHOD OF COLLECTING PERSONAL INFORMATION

Crave Industry collects Personal Information about its current, prospective and past customers, users, visitors and guests (collectively "Individuals").

Information that you provide directly to us. When you use the Services or engage in certain activities, such as registering an account, responding to surveys, requesting services or information, or contacting us directly, we may ask you to provide some or all of the following types of information:

  • Communications with us.


We may collect personal information from you, such as your name, address, telephone number, e-mail address or mailing address when you choose to request information about our services, create an account, register for our newsletter or blog, request customer service or technical support, or otherwise communicate with us.



  • Communications through the Service.

Our Service collects various types of performance and machine data relating to the installation, operation, condition and other parameters of industrial machines (the "Machine Service Data") used by Crave Industry's customers.

To provide access to the Machine Service Data to Crave Industry customers, our Service allows customer employees to log in to the Service using a business email address provided by their employer. We may collect Ancillary Personal Information from you if you manually enter this information into the Service.

  • Surveys

From time to time, we may contact you to participate in online, telephone or video conference surveys. If you decide to participate, you may be asked to provide certain information, which may include Personal Information. All information collected from your participation in our surveys is provided by you voluntarily. We may use this information to improve our products, websites and/or services and in any manner consistent with the policies provided herein.

  • Interactive features.

Our social media websites and Services may contain interactive functionality that allows you to engage with other users through social media, such as LinkedIn, to participate in surveys and otherwise interact with the Services and other users. If you use any interactive functionality that asks or allows you to provide personal information (including, for example, any services that allow you to post content or information on social media), we and/or third-party services collect the personal information you provide during your use of those interactive features. If you choose to submit content to any public area of the Website, such content will be considered "public" and will not be subject to the privacy protections set forth herein.

  • Automatic data collection.

We may collect certain information automatically through our Services or other web analytics methods, such as your Internet protocol (IP) address, cookie identifiers, unique service ID, mobile carrier, advertiser ID and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, hardware type, operating system, Internet service provider, pages you visited before and after using the Services, the date and time of your visit, the amount of time you spend on each page, information about the links you click and the pages viewed on the Services, and other actions taken through the use of the Services, such as preferences. Information from other sources. We may receive information about you from other sources, including through third-party services and to supplement the information you provide.

4.2 HOW CRAVE INDUSTRY USES YOUR INFORMATION.

We acquire, hold, use and process personal information about individuals for a variety of business purposes, including:

  1. To provide requested products, services or information.

Crave Industry may use information about you to fulfill requests for products, services or information, including information about potential or future Services, including:

  • Managing individual information and accounts;
  • Responding to questions, comments and other requests;
  • Providing access to certain areas, functionalities and features of our Services;
  • Contacting you to respond to customer support or technical support requests; and - Allowing you to register for events.
  1. Information we process on behalf of our customers.

Our customers may choose to use our Services to process certain machine-related data relating to their industrial equipment, which may contain personal information such as the employee's e-mail address. The data we process through our Services is processed by us purely on behalf of our customer, and our privacy practices will be governed by the contracts we enter into with our customers, not by this Privacy Policy.

If you have questions or concerns about how this data is handled or would like to exercise your rights, you should contact the person or entity (i.e. the data controller) that has contracted with us to use the Service to process this data. Our customers control the Personal Information in these cases and determine the security settings of the account, its access controls and credentials. However, we will provide assistance to our customers to resolve any concerns you may have, in accordance with the terms of our contract with them.

  1. Administrative purposes.

We may use personal information about you for administrative purposes, including to:

  • Allow and restrict access to the Service;
  • Develop new products and services;
  • Ensure internal quality control;
  • Verify individual identity;
  • Measure interest in our services;
  • Communicate about individual accounts and activities on our Services and systems and, at our discretion, changes to any Crave Industry policy;
  • Send an email to the email address you have provided to us to verify your account and for informational and operational purposes, such as account management, customer service or system maintenance;
  • Process payment for products or services purchased;
  • Processing applications and transactions;
  • Preventing potentially prohibited or illegal activities; or
  • Enforcing our terms.
  1. Marketing our products and services.

Crave Industry may use Personal Information to provide you with materials about offers, products and Services that may be of interest to you, including new content or Services. We may provide you with these materials by telephone, postal mail, fax or e-mail, as permitted by applicable law. These uses include:

  • To tailor content, advertisements and offers;
  • To notify you of offers, products and services that may be of interest to you;
  • To provide services to you and our sponsors; or
  • For other purposes disclosed at the time Individuals provide personal information.

You may contact us at any time to opt-out of our use of your personal information for marketing purposes as described below.


  1. Research and development.

Crave Industry may use Personal Information to create non-identifiable information that we may use alone or in conjunction with information obtained from other sources to help us optimally deliver our existing products and services or develop new products and services. From time to time, Crave Industry may conduct research (online and offline) through surveys. We may engage third-party service providers to conduct such surveys on our behalf. All survey responses are voluntary and the information collected will be used for research and reporting purposes to help us better serve individuals by learning more about their needs and the quality of the products and services we offer. Survey responses may be used to determine the effectiveness of our Services, various types of communications, advertising campaigns and/or promotional activities. If an individual participates in a survey, the information provided will be used together with that of other study participants. We may share anonymous individual data and aggregated data for research and analysis purposes.

  1. Use of anonymous and aggregated information.

Crave Industry may use Personal Information and other information about you to create anonymous and aggregated information, such as de-identified demographic information, de-identified location information, information about the computer or device from which you access our Services, or other analytics we create. Anonymous and aggregated information is used for a variety of functions, including measuring visitors' interest in and use of various parts or features of the Website and Services. Anonymous or aggregated information is not Personal Information, and we may use this information in a variety of ways, including research, internal analysis, analytics and any other legally permissible purposes. We may share this information within Crave Industry and with Third Parties for our purposes or their purposes in an anonymized or aggregated form that is designed to prevent anyone from identifying you.

  1. Other uses.

Crave Industry may use Personal Information for which we have a legitimate interest, such as direct marketing, individual or market research, anti-fraud protection or any other purpose disclosed to you at the time you provide the Personal Information or with your consent.


4.3 COOKIES, LOCAL STORAGE, PIXEL TAGS / WEB BEACONS, ANALYTICAL INFORMATION AND INTEREST-BASED ADVERTISING

We, as well as Third Parties that provide content, advertising or other functionality on our Services, may use cookies, pixel tags, local storage and other technologies ("Technologies") to automatically collect information through the Services. We use Technologies that are essentially small data files placed on your computer, tablet, cell phone or other devices (collectively referred to as a "device") that allow us to record certain information whenever you visit or interact with our Websites, Services, messages and tools and to recognize you across devices.

Cookies: Cookies are small text files placed on visitors' computer browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do so, the WebSite and Services may not function properly.

Local storage and local shared objects: We use local shared objects, such as cookies and local storage, to enhance your experience by storing your preferences and user settings on the Website and Services. Local storage is similar to browser cookies, but can store more complex data than plain text. Like cookies, local storage can only access personal data that you have provided on the Website or Services. Various browsers may offer their own management tools.

Pixel Tags / Web Beacons: a pixel tag (also known as a web beacon) is a piece of code embedded in the Website and our Services that collects information about users' engagement with this web page. The use of a pixel makes it possible to record, for example, that a user has visited a particular web page or clicked on a particular advertisement.

Social media buttons and widgets: our website includes social media features, such as LinkedIn and Indeed buttons. These features may collect your IP address, the page you are visiting on our Website and may set a cookie to enable the feature to function properly. These social media resources are hosted by third parties or directly on our Website. Your interactions with these features are governed by the privacy policy of the company providing them.

Analytics: We may use analytics services such as Google Analytics and LinkedIn Analytics to collect information about visitor behavior and demographics on some of our Services and to develop Website content. For more information about Google Analytics, please visit www.google.com/policies/privacy/partners/. You can opt out of Google's collection and processing of data generated by your use of the Services by visiting http://tools.google.com/dlpage/gaoptout. For more information about LinkedIn Analytics, visit: www.linkedin.com/help/linkedin/answer/62931/manage-advertising-preferences?lang=en.

Our uses of such technologies fall into the following general categories:

  • Necessary operation: We may use email addresses, cookies, web beacons or other similar technologies ("Technical Means") that are necessary for the operation of our Websites, Services and tools. This includes technologies that enable you to access our Websites, Services and tools; that are necessary to identify irregular website behavior, prevent fraudulent activity and improve security; or that enable you to make use of our functions, such as shopping carts, saved search or similar functions;
  • Performance: We may use technical means to evaluate the performance of our Website, Services and tools, including as part of our analytics practices to help us understand how our visitors use our Website, determine whether you have interacted with our messages, determine whether you have viewed an item or link, or to improve our Website, Services or tools;
  • Functionality: We may use technical means that allow us to provide enhanced functionality when you access or use our Website, Services or tools. As part of our Services, this may include identifying you when you enter the Service or keeping track of your preferences, interests or previous items viewed so that we can improve the presentation of content on our Service;
  • Advertising or targeting: We may use first-party or third-party cookies and web beacons to deliver content, including advertisements relevant to your interests on third-party websites. This includes the use of technologies to understand the usefulness to you of advertisements and the content that has been delivered to you, such as whether you have clicked on an advertisement.

If you wish to opt out of the technologies we employ on our Website, Services or tools, you can do so by blocking, deleting or disabling them as your browser or device allows.




  1. THIRD PARTY WEBSITES, SOCIAL MEDIA PLATFORMS AND APIS

The Website may contain links to other websites and other websites may refer or link to our Website or other Services. These other domains and websites are not controlled by us, and we do not endorse or make any representations about third-party websites or social media platforms. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, filter or approve and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

The Website and our other Services may also contain links and interactive features with various social media platforms. If you already use these platforms, their cookies may be set on your device when using our Website or other Services. You should be aware that personal information that you voluntarily include and transmit online in a publicly accessible blog, chat room, social media platform or otherwise online, or that you share in an open forum, may be viewed and used by others without any restrictions. We cannot control the use of your information when interacting with a social media platform, and by using these third-party services, you assume the risk that the personal information you provide may be viewed and used by third parties for various purposes. We may use third party code or APIs as part of the functionality of our Services.



  1. THE ON-BOARD TRANSFER MACHINE MAY DISCLOSE YOUR INFORMATION



6.1 INFORMATION WE SHARE

We may share your information as described in this Privacy Policy (for example, with our third-party service providers; to comply with legal obligations; to protect and defend our rights and property) or with your permission.

  • We use suppliers and service providers: we may share any information we receive with suppliers and service providers. The types of service providers (processors) to whom we entrust Personal Information include service providers for: (i) providing IT and related services; (ii) providing information and services you have requested; (iii) processing payments; (iv) customer service activities; and (v) in connection with the provision of the Website and the Services. Crave Industry has entered into appropriate agreements with service providers that prohibit them from using or sharing Personal Information except as necessary to perform the contracted services on our behalf or to comply with applicable legal requirements.
  • Business partners: We may share Personal Information with our business partners and affiliates for our and our affiliates' internal business purposes or to provide you with a product or service you have requested. We may also provide personal information to business partners whose products or services we believe may be of interest to you.
  • Marketing: interest-based advertising and third-party marketing. On our Website, Crave Industry may allow third-party advertising partners to set tracking tools (e.g. cookies) to collect information about your activities (e.g. your IP address, page(s) visited, time of day). These advertising partners may use this information (and similar information collected from other sites) for the purpose of delivering targeted advertisements to you when you visit non-Crave Industry websites within their networks. This practice is commonly known as "interest-based advertising" or "online behavioral advertising. We may allow access to other data collected by the Website to facilitate the transmission of information that may be useful, relevant, valuable or otherwise of interest to you. If you prefer that we do not share your personal information with third-party advertising partners, you can opt out of this sharing at no cost by following the instructions below.
  • Disclosures to protect ourselves or others (for example, as required by law and similar disclosures): We may access, preserve and disclose your personal information, other account information and content if we believe it is necessary or appropriate to: (i) comply with law enforcement or national security requests and legal process, such as a court order or subpoena; (ii) respond to your requests; (iii) protect your rights, property, or safety from us or others; (iv) enforce our policies or agreements; (v) collect amounts owed to us; (vi) prevent physical harm or financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (vii) disclose your Personal Information in good faith where necessary or advisable.

In addition, from time to time, server logs may be reviewed for security purposes - for example, to detect unauthorized activity on the Services. In such cases, server log data containing IP addresses may be shared with law enforcement agencies so that they can identify users in connection with their investigation of unauthorized activity.

  • Merger, sale or other transfer of assets: If we are involved in a merger, acquisition, financing due diligence, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, then your information may be sold or transferred as part of such transaction, as permitted by law and/or contract. In such event, we will use reasonable efforts to direct the transferee to use the Personal Information in a manner that is consistent with the Privacy Policy in effect at the time such Personal Information was collected.

6.2 INTERNATIONAL DATA TRANSFERS


You agree that all Personal Information collected through or by Crave Industry may be transferred, processed and stored anywhere in the world, including but not limited to Brazil, the United States and the European Union, in the cloud, on our servers, on the servers of our affiliates or the servers of our service providers. Your personal information may be accessible to law enforcement or other authorities pursuant to a lawful request. By providing information to Crave Industry, you explicitly consent to the storage of your Personal Information in these locations.



  1. OPT-OUT (RIGHT TO OBJECT TO PROCESSING)



7.1 GENERAL

You have the right to object to and refuse certain uses and disclosures of your personal information. Where you have consented to the processing of your personal information by Crave Industry, you may withdraw that consent at any time and opt out of further processing by contacting us at the email address below.

contato@craveindustry.com


7.2 COMMUNICATION BY E-MAIL AND TELEPHONE

If you receive an unwanted e-mail from us, you can use the unsubscribe link found at the bottom of the e-mail to unsubscribe from receiving future e-mails. We will process your request within a reasonable time after receipt. Please note that you will continue to receive transaction-related emails about products or services you have requested. We may also send you certain non-promotional communications relating to Crave Industry and our Services and you will not be able to unsubscribe from these communications (for example, communications relating to updates to our Terms or this Privacy Policy).




7.3 "DO NOT TRACK"

Do Not Track ("DNT") is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their page visits to be collected over time and across websites or online services. Please note that we do not respond to or respect DNT signals or similar mechanisms transmitted by web browsers.




7.4 COOKIES AND INTEREST-BASED ADVERTISING

As noted above, you can stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based deactivations are not effective in mobile applications. However, on many mobile devices, app users can opt out of receiving certain mobile ads via their device settings. See http://www.networkadvertising.org/mobile-choice.

The online advertising industry also offers websites from which you can opt out of receiving targeted ads from our third-party advertising partners who participate in self-regulatory programs. You can access them and also learn more about targeted advertising and consumer choice and privacy at www.networkadvertising.org/managing/opt_out.asp or http://www.youronlinechoices.eu/, http://youradchoices.ca/options/ and www.aboutads.info/choices/. You can also opt-in to Google Analytics.

To be clear, if you are using our opt-out or an industry online opt-out, these cookie-based opt-outs must be carried out on each device and browser you wish to have opted out. Advertisements on third-party websites that contain the AdChoices link and that link to this Privacy Policy may have been targeted to you based on information collected by advertising partners over time and across websites. These ads provide a mechanism for opting out of the use of this information by advertising partners for interest-based advertising purposes. Even if you opt-out, we may still collect and use information about your activities on our Website and/or information from advertisements on third-party websites for non-interest-based advertising purposes, such as to determine how to optimize our Website and Services.




  1. RIGHTS OF ACCESS, RECTIFICATION AND RESTRICTION

You can ask whether Crave Industry is processing personal information about you, request access to personal information and ask us to correct, amend or delete your personal information where it is inaccurate. Where permitted by applicable law, you may contact us as described below or use any of the methods set forth in this Privacy Policy to request access to, receive (port), seek rectification of, or request erasure of personal information held about you by Machine Vision. Please include your full name, the e-mail address associated with your account and a detailed description of your data request. These requests will be processed in accordance with local laws.

While we make good faith efforts to provide Individuals with access to their Personal Information, there may be circumstances in which we cannot provide access, including but not limited to: where the information contains legal privilege, compromises the privacy of others or other legitimate rights, where the burden or expense of providing access would be disproportionate to the risks to the Individual's privacy in the case in question, or where it is commercially proprietary. If we determine that access should be restricted in any particular instance, we will provide you with an explanation of the reason for that determination and a point of contact for any further inquiries. To protect your privacy, we will take commercially reasonable steps to verify your identity before granting access to or making any changes to your Personal Information.




  1. DATA RETENTION

Crave Industry retains the Personal Information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purposes for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws.




  1. SECURITY OF YOUR INFORMATION



We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, the Internet cannot be 100% secure and we cannot guarantee or warrant the security of any information you provide to us. We do not accept liability for unintentional disclosure.

By using the Website or providing us with Personal Information, you agree that we may communicate with you electronically about security, privacy and administrative issues relating to your use of the Website. If we learn of a security system breach, we may attempt to notify you electronically by posting a notice on the Website or sending you an e-mail. You may have a legal right to receive this notice in writing.




  1. INTERNATIONAL USERS

By using the Website, Crave Industry transfers data to Brazil and other global jurisdictions. By choosing to visit the Website, use the Services or otherwise provide information to us, you agree that any dispute over privacy or the terms contained in this Privacy Policy will be governed by Brazilian law, and the adjudication of any disputes arising in connection with Crave Industry or the Website will be in accordance with the Terms.

If you are visiting from the United States, European Union or other regions with laws governing data collection and use, please note that you consent to the transfer of your information to Brazil and to the processing of your data globally. Providing.




  1. CHILDREN'S PRIVACY

The Services are not directed to children under the age of 13 (16 in some jurisdictions), and Crave Industry does not knowingly collect Personal Information from children under the age of 13 (16 in some jurisdictions). If you discover that your child has provided us with Personal Information without your consent, you may alert us as described below. If we learn that we have collected any Personal Information from children under the age of 13 (16 in some jurisdictions), we will promptly take steps to delete such information.




  1. REDRESS / COMPLIANCE AND LIABILITY

If you have any questions about our privacy practices, this Privacy Policy or how to file a complaint with the appropriate authority, please contact us as described below. We will address your concerns and attempt to resolve any privacy issues in a timely manner.




  1. OTHER RIGHTS AND IMPORTANT INFORMATION


14.1 CHANGES TO OUR PRIVACY POLICY AND PRACTICES

This Privacy Policy may change from time to time. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you use the Services after the updated Privacy Policy is posted on the Services. If at any point you do not agree with any part of the then-current Privacy Policy, you should immediately stop using the Services.

Review of Privacy Policy. We may revise this Privacy Policy at our sole discretion, so please review it periodically. If you continue to visit this Website and use the Services made available to you after these changes have been made, you hereby provide your consent to the changes.

Publication of Revised Privacy Policy. If there are any material changes to this Privacy Policy, Crave Industry will notify you by email or as otherwise required by applicable law. We will post any adjustments to the Privacy Policy on this web page, and the revised version will become effective immediately upon posting (or upon notice, as applicable). If you are concerned about how your information is used, please bookmark this page and read this Privacy Policy periodically.

New uses of personal information. In addition, before we use Personal Information for any new purpose not originally authorized by you, we will do our best to provide you with information about the new purpose and give you the opportunity to opt out. Where an individual's consent to the processing of personal information is required by law or contract, we will use reasonable endeavors to comply with the law or contract.




  1. CONTACT US

If you wish to contact us about our privacy practices or to exercise any of your rights as a data subject, please send a written request to Crave Industry at contato@craveindustry.com or HQ Office, Av. Paulista, 171 - 4º Andar Bela Vista - São Paulo-SP - 01.311-904.

Last updated - January 19, 2023